Austin, TX
Founded in August 2022, this lean, high-margin Amazon FBA brand offers 5 proprietary SKUs in the supplements niche, targeting a common and recognizable skin condition. Operating under the brand fit &...
$289,804
Cash Flow: $133,752

Austin, TX
Founded in August 2022, this lean, high-margin Amazon FBA brand offers 5 proprietary SKUs in the supplements niche, targeting a common and recognizable skin condition. Operating under the brand fit &...
$289,804
Cash Flow: $133,752

Austin, TX
Launched in 2017, this Amazon FBA and Shopify hybrid brand offers a broad line of 42 apparel and accessory SKUs, primarily targeting the costume, bridal, and event-based fashion niche. Operating under...
$118,000
Cash Flow: $37,272
Miami, FL
Operations: The brand runs entirely on Amazon FBA, with a third-party warehouse managing prep and shipment directly to Amazon fulfillment centers. All orders, customer service, and logistics are...
$60,000
Cash Flow: $17,000
Austin, TX
This listing is for a verified and brand-registered Amazon FBA business operating in the beauty niche since May 2020. The business features four SKUs focused on high-demand dispenser bottles with over...
$325,674
Cash Flow: $111,660
New York, NY
This Amazon FBA and eCommerce business (FBA72626) was created in October 2019 and operates in the hobbies, lifestyle, and office supply niches. The business is registered under Amazon Brand Registry...
$203,446
New York, NY
This Amazon FBA business (FBA76906) was created in September 2018 and operates in the sports niche, primarily offering soccer-related products. The business is registered under Amazon Brand Registry...
$218,479
Tarrant County, TX
B2C eCommerce shop marketing high-quality and specialized Boat Parts & Accessories, and the company has attracted a loyal following of Boating Enthusiasts who not only appreciate their massive catalog...
$65,000
Cash Flow: $52,000
Miami-Dade County, FL
Important Note The store is currently active but has not generated significant sales since July 1st. This slowdown occurred after the connected TikTok account (previously the primary traffic source)...
$50,000
Cash Flow: $72,000
Austin, TX
Our client FBA81906-0221FE Store was founded in February 2021, this Amazon FBA brand has carved out a strong niche within the pet care space, offering calming products for pets that have demonstrated...
$287,450
Cash Flow: $104,532
New York, NY
This Amazon FBA business, established in 2019, caters to professionals, remote workers, and small businesses with 25 essential office supply SKUs. The product portfolio includes high-demand items such...
$179,000
Cash Flow: $238,800
Available Nationwide
Continuously recognized as one of the Best Franchises to Own by trusted franchising industry leaders like Forbes® and Entrepreneur®!
$150,000
Austin, TX
This Amazon FBA business, established in 2018, is a thriving operation specializing in high-demand sports equipment and fitness gear. Featuring 46 SKUs, the business caters to a diverse audience...
$257,500
Cash Flow: $93,600
Austin, TX
This Amazon FBA business, established in 2022, is a standout in the medical and recovery apparel market, offering 7 premium SKUs specifically designed for post-surgical recovery and healthcare needs....
$275,000
Cash Flow: $91,200
Texas
The company operates as an asset-light broker connecting homeowners and contractors with regional dumpster suppliers across 60 US markets via an online-ordering platform. Founded in 2013, the company...
$5,650,000
Cash Flow: $1,130,000
The Woodlands, TX
Launched in 2018, this profitable Amazon FBA business specializes in fast-moving consumer goods in the health & beauty, skincare, and wellness categories. The storefront features high-demand items...
$260,142
Cash Flow: $89,196
Dallas, TX
(FBA83610-0123FE) This is a streamlined, high-margin Amazon FBA brand operating in the children’s product niche, launched in January 2023. The business features 5 SKUs, with one hero SKU generating...
$209,817
Cash Flow: $86,820
Vasilis Georgiou, CM&AA, M&AMI, CBI, CBB, MBA
CrossRoads Business Brokers
Serving Orange County, CA
CrossRoads is a full service mergers and acquisitions firm that focuses on providing exceptional service to Buyers and Sellers of small to medium-sized businesses in a variety of industries. Our services are delivered with the maximum in confidentiality, professionalism, and integrity. CrossRoads is extremely effective and results oriented, leveraging a database of qualified Financial and Strategic Buyers and a confidential national collaborative network of Business Intermediaries. We serve the needs of potential Buyers and Sellers discretely and professionally with one mission in mind: To add exceptional value to a seamless process of business transfer. We differentiate ourselves by taking an advisory approach to the needs of Sellers and Buyers. We have the experience and expertise to value and present your business in the best manner possible, or assist you in identifying a business that fits your criteria and personal preferences. Sellers benefit from our professional approach in packaging, presenting, and promoting their business, and from a vast database of registered qualified Buyers including entrepreneurs, investors, professionals and corporations. Buyers benefit from our guidance through the, sometimes uncertain, road to business ownership, and from all the resources we bring to bear that they can leverage to make that transition smoother. Professional Affiliations M & A Source – Organization supporting mid-market Mergers and Acquisitions Intermediaries International Business Brokers Association – Education and professional standards California Association of Business Brokers – Education and professional standards Alliance of M&A Advisors Ellermeyer Connect – Executive Career Transition Networking Resources HCBizMarketplace BizBuySell Bizquest Mergerplace International Business Brokers Association California Association of Business Brokers M & A Source Bizben – California Businesses for Sale Sellerworks Businessesforsale BusinessBroker Globalbx
Columbia, MO
(100% REMOTE / MOTIVATED SELLER / $330K SDE | $250K of EBITDA) Established, trusted digital traffic intermediary platform connecting major global brands with high-intent traffic across home services,...
$1,150,000
Cash Flow: $330,000
Spring, TX
This listing is for a bundled portfolio of three Amazon FBA supplement brands, launched shortly after covid in 2021. The business generates an average monthly net profit of $11,848 on $39,413 revenue,...
$308,041
Cash Flow: $142,176
REAL ESTATE INCLUDED
Colorado
Discover a 45-year-old pawn shop in Colorado, offering a welcoming, stereotype-breaking environment for pawning, buying, and selling great merchandise. Centrally located in a 10,000 sq ft retail space...
$3,110,000
Dallas, TX
This listing is for an Amazon FBA business in the beauty and personal care space with light diversification into the home category. The business features 46 SKUs, primarily targeting women. Its...
$273,960
Cash Flow: $99,624
New York, NY
This Amazon FBA business (FBA73647) was established in May 2020 and specializes in beauty products, specifically dispenser bottles used for skincare, cosmetics, and personal care. The Amazon Brand...
$308,087
Available Nationwide
Tap into the lucrative world of technology with CMIT Solutions Franchise
$100,000
Austin, TX
This Amazon FBA automotive brand operates under a legal entity originally formed in Indiana but fully operated out of Austin, Texas. The business was launched in May 2021 and has grown into a...
$195,567
Cash Flow: $39,540
New York
This 13-year-old established food blog offers easy international recipes with a healthy twist, operated by a Cordon Bleu-trained chef. The trademarked brand has acquired 77,160 monthly unique visitors...
$125,000
Cash Flow: $49,869
New York, NY
Ready to step into a proven, cash-flowing online business? We're offering our 4-year-old kids toy store for sale, consistently generating $3,000 in monthly profit with zero physical inventory and...
$65,000
EBITDA: $52,518
Riverside County, CA
Founded in 2008, Lucky Scooters is one of the most established and authentic brands in the global freestyle scooter market. Built over 17 years with millions invested in product development, athlete...
$2,000,000
Cash Flow: $1,135,000
Chicago, IL
Profitable Amazon FBA business selling premium pregnancy pillows under a trademarked private label brand. Established in 2021 with consistent year-over-year growth. Perfect turnkey opportunity for...
$98,000
Cash Flow: $587,787
Bronx, NY
This is a rare opportunity to acquire a fully established and profitable online retail store specializing in high-demand household and consumable products. Built for stability and scalability, this...
$300,000
Cash Flow: $100,000
Arizona
We are selling our AI-powered online real estate service business. It's a fully turnkey online business in a niche market without any competition. It's ready to scale and grow! We purchased this...
$35,000
Cash Flow: $84,900
Scottsdale, AZ
Consistent sales with high demand and strong customer feedback when in stock. Product momentum continues to grow, but inventory shortages have limited full potential. With steady restocking and...
$20,000
Cash Flow: $5,000
Ronkonkoma, NY
Perfect for a side hustle. Highlights: - Fully remote and absentee-run - Managed by a third-party operations team - Zero ad spend to date — untapped growth potential - 3 months of post-sale training...
$20,000
Cash Flow: $5,000
Bonner County, ID
Step into ownership of a thriving, high-margin business with two decades of market dominance in the specialty apparel and intimacy product space. This 22-year-old U.S.-based brand is a pioneer in...
$1,250,000
Cash Flow: $343,000
Available in Multiple Locations
Provide comprehensive IT solutions to local businesses. Recurring revenue. Absolutely no IT experience needed! Low investment. Small office. Lifestyle.
$50,000
Tomball, TX
Established Houston Service Business – Tech-Enabled, Contractor-Run, Remotely Managed Step into a fully built and streamlined Houston-based service business that’s designed for modern-day flexibility,...
$15,000
Cash Flow: $22,000
Orlando, FL
Proven Amazon brand with strong sales and healthy margins. The products sell consistently when stocked, but growth has been limited by inventory gaps. A new owner who can maintain stock levels could...
$20,000
Cash Flow: $7,500
Dallas, TX
Strong Amazon FBA brand with proven 35% margins and clear upside to 46%. The only limiting factor is inventory consistency. Keep it stocked, and it will scale fast. Inventory: $2,938 (included)...
$20,000
Cash Flow: $5,000
Kansas City, MO
This Amazon brand is a diamond in the rough: high margins, proven sales, and massive upside for a buyer who can keep inventory flowing. Proven Profitability: At scale, the brand has produced a 28% net...
$20,000
Cash Flow: $5,000
Los Angeles County, CA
This is a rare chance to acquire the exclusive U.S. distribution rights to a globally successful personal care brand that has quietly laid the foundation for breakout growth in the U.S. market....
$100,000
Delaware
This business sells digital audio programs, educational content, and other products that support memory, cognition, and overall mental well-being. The target market is adults aged 50–80 who are...
$13,150,000
Arlington, TX
Founded in late 2022, this Amazon FBA kitchenware and organic seasoning brand has carved a unique position in the Latin-inspired cooking niche. Operating under the name Loisa, the brand currently...
$142,197
Cash Flow: $55,328
Doral, FL
Located in Doral, Florida, this established health and beauty brand specializes in modern silicone body and facial scrubbers that offer a cleaner, longer-lasting alternative to traditional bath tools....
$350,000
Cash Flow: $95,000
Los Angeles County, CA
Imagine a scalable online HOME FURNITURE AND DECOR store, offering stylish and comfortable solutions for creating beautiful living spaces. This established e-commerce platform, with its current...
$75,000
EBITDA: $50,000
Fresno County, CA
Selling a Fun & Profitable Online Kids Toys Store – $3k Profit / $10k Revenue Projections Here’s everything you need to know: Scalable Online Kids Toys Store – A colorful and exciting business...
$103,990
Bethlehem, PA
Established Amazon FBA store specializing in household cleaning staples with built-in recurring income through auto-delivery subscriptions. Low-touch operation requiring under 4 hours monthly. I built...
$134,999
Cash Flow: $97,895
Jason Hullender
IAG
Serving Dallas County, TX
IAG M&A Advisors is a nationwide business intermediary consulting firm that facilitates the buying & selling of businesses with the goals of our clients at heart. With over 100 years of combined management experience, our team gets to know each of our clients personally to understand their values & businesses. Our experience & leadership in the M&A industry has helped the owners of privately-held companies “cash in” on all their hard work and get the best payoff possible. Please refer any inquiries and send any NDAs to buyers@iag-service.com.
New York
Established in 2013, this company is the industry-leading ecommerce retailer specializing in police scanner radios. Operating across Shopify (59%), Amazon (40%), and eBay (2%), the business delivers...
$545,000
Cash Flow: $181,452
Brooklyn, NY
This online toy store has been operating for approximately four years, specializing in educational, sensory, and creativity-focused toys. The business has established a consistent revenue model,...
$87,995
Cash Flow: $81,815
Flower Mound, TX
Located in Flower Mound, Texas, this small product brand specializes in durable dry-erase planners, meal boards, and family chore charts. All items are designed to help households and offices stay...
$100,000
Cash Flow: $52,000
Austin, TX
U.S.-based Amazon FBA brand (operating under a Texas LLC) focused on value-driven home & kitchen SKUs with streamlined overseas sourcing and nationwide fulfillment. Inventory is produced by an...
$155,210
Miami County, KS
This is a rare opportunity to acquire a profitable, IP-rich consumer lifestyle brand operating at the lucrative intersection of the $9.9T travel industry and the high-demand mobile accessory sector....
$10,646,522
Cash Flow: $4,982,024
Los Angeles County, CA
This is a rare opportunity to acquire a 13 year established online tattoo supply (Tattoo Kit, Tattoo Ink, Tattoo Machines, Tattoo Accessories etc.) business with consistent Amazon sales across the...
$100,000
New York, NY
This established educational toy brand has been operating since 2017, offering magnetic construction sets designed to promote creative and STEM-based learning for children. The business sells through...
$88,000
Cash Flow: $45,000
Austin, TX
U.S.-based Amazon FBA brand selling Latin-inspired kitchenware & pantry items with 14 SKUs and Amazon Brand Registry. 12-month averages: $32,092/mo revenue and $4,444/mo profit (~14% margin). Sales...
$142,197
Cash Flow: $53,328
Beaumont, TX
Founded in 2021 "ZESTY PAWS" , this U.S.-based Amazon FBA brand operates in the Pet Care niche with a focus on calming and wellness products for pets. The business averages $30,256 in monthly revenue...
$210,281
Cash Flow: $84,108
Websites and ecommerce businesses offer scale that local “brick and mortar” businesses can’t match. If you’re looking to buy or sell one of these businesses, it helps to have some context on valuation and financial performance of the industry. To that end, we have aggregated website and ecommerce business for sale listing data to provide benchmark financial information for anyone looking to enter the market.
This data serves as a guide, but it is important to note that each business is unique and may have different valuation factors. When considering buying or selling a website or ecommerce business, it is crucial to do thorough due diligence and seek professional guidance.
Market Snapshot
|
Number of Businesses Analyzed |
477 |
|
Median Asking Price |
$525,000 |
|
Median Reported Revenue |
$713,516 |
|
Median Reported Earnings |
$222,533 |
|
Financials based on businesses that listed an asking price, annual revenue, and seller's discretionary earnings. |
|
Website and Ecommerce Business Valuation Multiples
|
Range |
Revenue |
Earnings (SDE) |
|
Lower Quartile |
0.43 |
2.00 |
|
Median |
0.75 |
3.00 |
|
Upper Quartile |
1.38 |
3.89 |
|
Revenue and earnings multiples based on reported revenue, seller's discretionary earnings, and asking price. |
||
Read the report:
Website & E-Commerce Business Valuation: Multiples & Financial Benchmarks
FAQs
How much does it cost to buy a website or ecommerce business?
Prices vary depending on sales volume and financial performance, but the median asking price for a website or ecommerce business in the U.S. is approximately $525,000.
How much do these business owners earn?
These businesses vary in sales volume, but website or ecommerce business owners report median annual sales of $713,516 and annual owner earnings of $222,533. These figures are based on businesses that have listed their annual revenue and seller's discretionary earnings.
How do I value a website or ecommerce business?
Valuing a website or ecommerce business involves considering several factors, including annual sales volume, profit, and growth (or decline) trends. Brokers, business owners, and business buyers will typically rely on valuation multiples to gauge business value relative to similar businesses in the market. Revenue multiples in the website or ecommerce business space typically range from 0.43 to 1.38, with the median at 0.75. Earnings multiples range from 2.00 to 3.89, with the median at 3.00. These values suggest the average website or ecommerce business may sell for around 0.75 times its annual revenue, and 3 times its annual owner’s earnings.
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