The Company was founded in 2019 as a premium cookie provider and opened their first retail bakery in 2021. Headquartered in Atlanta, GA, the Company has quickly validated their unique business model and has positioned the business well for franchising. They have three company-owned stores that operate via a hub-and-spoke model, using their centrally located kitchen as commissary for dough production, cookie baking, and as their R&D facility for testing new flavors. Fresh bakes cookies are delivered to all three stores daily, insuring freshness, premium quality, and customer satisfaction. They have ~20 employees and are poised to build on their success based on walk-ins, word-of-mouth advertising, as well as their extensive and growing following on Instagram and other social media.
Facilities & Assets:
There are four leased facilities three retail establishments and one kitchen space that is the commissary serving all three retail outlets. The commissary has large scale freezers, refrigerators, and baking ovens as well as the equipment required for production-scale dough preparation. The retail outlets are located in high traffic areas within easy walking distance to densely populated residential communities.
Growth Opportunities:
The company produces unique "specialty" cookies that offer differentiated flavors vs. most cookie establishments. They have quickly earned a following for their high-quality products and exceptional customer service, and their strategically placed locations make repeat walk-in traffic a key to their ongoing success. The owner has invested in professionally authored documents (e.g. FDD, Operation Manuals) necessary to support a franchising model. Other opportunities include...
1) Amplify Digital & Influencer Marketing - FY-2024 marketing outlay was just 1.6 % of sales; Funded influencer and paid-social campaigns can accelerate traffic and brand awareness
2) Expand B2B, Catering & Corporate Gifting - Target offices, campus events, corporate events, and holiday gifting to smooth weekday demand and diversify revenue
3) Aggressively Pursue Franchisor Model - Three Atlanta stores have a demonstrated track record that will be attractive to franchisees. Additionally, the Owner has professionally authored the Franchise Disclosure Document (FDD) and Ops Manuals necessary for engaging new franchisees and has identified a professional franchise marketing team ready to provided the sales and onboarding of new franchisees for a new buyer.
Ad#:2422844
