Business Start Date: 2012. Incorporated January 21, 2016
Business Location: Remote. Virtual address: Sacramento, CA
Business Valuation: $5,610,000.00 (Lowered from $7,140,000 USD)
Employee Number (Inc. Owners): 29. All remote contractors, apart from 3 Indonesian employees.
Business Model: Freemium SaaS
Industry: Email Management and Productivity Software
Percentage Being Sold: 100%
Sales (TTM): $1,887,964.15
Net Profit (TTM SDE): $598,257.12
Business Multiple (TTM Revenue): 2.97x
Total App Downloads: 4.3M+
Total Email Subscribers: 1.5M+
Average Retention Rate: 70%
Social Media Followers: 28,398
Paying Clients (TTM): 54,883
Traffic (TTM): 3.9M
Tag Line: AI-enhanced, cross-platform email management solution for professionals
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Executive Summary
The business is a leading SaaS provider that specializes in a unified email client solution. The company offers a cross-platform email client designed to provide users with an intuitive and efficient experience while managing multiple email accounts. Founded in 2012, the company has built a loyal customer base, with a focus on streamlining email management for professionals and small businesses. The company operates in the highly competitive but growing productivity tools space, with strong differentiation through its seamless email experience.
In recent years, the company has expanded its offering with [REDACTED] and launched a Mac version, opening up significant B2B opportunities. The company has shown strong growth potential, driven by its SEO and brand awareness efforts, with room for increased marketing investment and a dedicated B2B sales focus. Given the company's established market position and the recent expansion into MacOS, this is an attractive acquisition opportunity for a strategic buyer looking to enhance its product portfolio or accelerate growth in the SaaS productivity tools market.
Company History & Development
The company was founded by two Danish entrepreneurs in 2012. The first beta was released in 2013, followed by the public launch in 2014, featuring key user-requested capabilities like IMAP and POP3 support. Significant updates followed, including [REDACTED] in 2015 and a major redesign with [REDACTED] 3.0 in 2023. In 2021, the company surpassed $2M in annual revenue.
In October 2024, the company launched its long-awaited macOS version, built from the ground up on a cross-platform framework. This expansion has significantly improved customer satisfaction (CSAT ~80%) and is expected to drive substantial growth throughout 2025. Immediate plans include listing the app on the Apple App Store to enhance user acquisition further.
The company’s new cross-platform foundation allows efficient expansion into Linux, Windows, and potentially mobile platforms (iOS and Android). Operational efficiencies driven by AI integration are enabling significant cost reductions, positioning the business to achieve an estimated SDE of around $1.1M by year-end.
Business Overview
The company offers a freemium SaaS model, providing users with a free plan that serves as an entry point to its premium offerings. The company's core product is a unified email client that integrates with a wide range of email providers. Customers can choose from a yearly subscription or a one-time payment plan, both offering full access to all features, including advanced functionalities such as multi-account management, customizations, and email tracking.
The company operates fully remotely and uses automated systems to handle customer acquisition, onboarding, and retention. The operational efficiency has allowed the business to scale effectively without the need for a large sales or customer support team.
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