Piazza Pisano is a heritage American art and decor brand founded over 30 years ago by artist Al Pisano and his wife and business partner, Kay Coulter-Pisano. What began as a small workshop in the early 1990s evolved into a nationally recognized name in handcrafted home decor, personalized gifts, and patriotic art. Together, Al and Kay combined his exceptional hand-carving talent with her design instincts and business leadership to create a beloved, enduring brand rooted in storytelling, craftsmanship, and tradition.
The business gained early success through wholesale partnerships with major gift catalogs and national retailers. Despite the mass production shift to overseas manufacturing in the 2000s, Piazza Pisano chose to maintain its operations in the United States, staying committed to quality, originality, and American craftsmanship. As the market changed, the business adapted—launching and growing successful online storefronts on platforms such as Etsy, Amazon, and their own branded Shopify site. All three stores hold strong customer reviews and brand loyalty, with hundreds of 5-star ratings.
Piazza Pisano's product line features dimensional wall art, home accents, and personalized signs based on Al Pisano's original carved designs. Every piece begins with a hand-carved original and is reproduced using proprietary molds, then hand-finished with a streamlined paint-and-stain process. The company produced up to 300 pieces per day. The creative foundation is fully built out, making the production process easily teachable and scalable.
Personalized items—such as custom family plaques, welcome signs, and name-based holiday decor—have consistently been the most popular and high-margin products. The business also includes a library of licensed patriotic and Americana designs, including collaborations that have appeared in national retail collections.
In 2023, due to the founder's health concerns and the family’s relocation to be closer to grandchildren, operations were paused. However, all physical and digital assets were carefully preserved to allow the business to be revived, relocated, or expanded under new ownership. While the original manufacturing facility in Miami is currently leased and not part of the sale, all production materials, molds, and tools have been maintained and are easily relocatable.
As the founders’ daughter, I am offering the complete business for sale and hope to pass it on to someone who values creativity, craftsmanship, and the legacy of American-made design. Piazza Pisano remains a rare opportunity to step into a proven, character-rich brand with decades of goodwill and a clear path to growth through digital and physical retail channels.
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